I'm No Angel either but...

April 29, 2015  •  Leave a Comment

(Image : Love Miss D Photography)

 

Those that know me well know how I love a good debate/rant however you would want to label it and these days there's always some topic or another kicking up a stink in the media and getting everyone all hot and bothered. The latest one however is quite close to my heart as we're unfortunately back on the subject of 'real women' and what constitutes as the 'perfect body size'. 

This time around it was lingerie giants Victoria's Secret creating a wave of controversy with their 'Perfect Body' campaign.The campaign flaunts a bunch of beautifully airbrushed women with very slim body types alongside the wording 'The Perfect Body'...and hey presto! The war of words in the Media was set in motion. In fact it p'd so many people off that a petition was raised on Change.org asking for Victoria's Secret to apologise and take responsibility for this unhealthy and potentially damaging message. The petition was signed by a whopping 33,001 supporters and saw Victoria's Secret forced to shamefully change the wording of their campaign to 'A Body For Every Body'...pause for thought! 

Anyway, fast forward a few months later and we're back on the band wagon AGAIN?. This time however it was lingerie giant Cacique’s range by Lane Bryant which launched earlier this month. The ad campaign directly challenges the controversial Victoria Secrets campaign and features five of the worlds top 'Plus size' models. The title 'I'm No Angel' is accompanied by the tagline 'I'm all kinds of sexy'. 

 

In your face Victoria Secrets!...right?  Err, according to one journalist NO this is just as wrong! Amanda Richards a size 18 writer from New York has spoken out about the campaign being just as bad if not worse than Victoria's Secret by showing women in the ad that are 'correctly' proportioned plus size women. Her argument is that neither campaign shows women of actual varying shapes and sizes. 

 

To be fair though she does have a point but Oh Lordy! Where does it all end?. These lingerie giants need to get a grip this is the 21st Century and women have battled through the years for equality and are still battling with significant campaigns such as 'Be Real' and 'International Women's Day' These campaigns focus on something more sincere more heart felt and more genuine than being seen as 'perfect' dictated by money spinning advertising campaigns. 

 

So to sum it all up, we can be dictated to like puppets on a string and told what our definition of beauty and perfection should be BUT who cares! There are more important things in this world to focus our energy on resolving and what is perfection anyway?  No one has the right to define this! We just have to define ourselves by loving what mother natures gifted us with. Amen...rant over :p 

 

 


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